Strategy -

Outside...In

Timeless constructs of winning strategy -

1. Know your customer... bettconstructser than your competitor

2. Know your competitor as well as you know yourself

3. Insure a transparent view to potential regulatory impacts

4. Plan to lever technology advancement into competitive advantage

5. Marketing is meant to read and meet customer demand...Don't try to convince customers to buy what you want to sell

Accelr8 is expert in customer and competitive insight mining

DisrupInnovation

Culturally, Strategically, Deliberately

Go Big or Go Home!

Meaningful (to the customer) disruption providea a material improvement Vs. existing options. Innovation typically delivers market share expansion, increased loyalty and improved pricing power. Disruption makes competition reactionary and desperate.

Is your innovation investment directed towards finding disruptors? Or line extensions?

We recommend investing behind BIG ideas, game changers - finding new & creative solutions to meet customer needs.

Innovation is Accelr8's sweet spot - insight generation and mining, ideation, proof-of-concept are comparative strengths. We ideate, iterate and validate new ideas. We leverage AI at every step - it hasn't changed our fundamentals...its Accelr8'd the cycle time.

AI Engagement

Are you on-track?

Quantitative Insights

Accelr8 uses deep analytics to provide multi-variant segmentation. There's very rich learning. Other analys -

• Marketing Mix

• Price elasticity

• Promotional effectiveness

• Customer profitabi;ity

Brand Positioning

Data quality enables AI benefits. AI's personalization algorithems will continue to improve. But for now...Personalization has never been more real and progressing towards ubiquity.

Is your unique selling proposition really unique? Is it meaningful or compelling to your target? Accelr8 leverages AI tools to identify an ownable positioning that compels prospects to convert.

Personalization

Generative AI is realizing trial/adoption/engagement rates of historical proportion.

• According to McKinsey & Co., 55% of companies, globally have embedded AI in at least one business function. (https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai)

• A recent study by Pew Research Co. found that 28% of US adults report using an AI tool at least 1x/week. (https://ai.ncsa.illinois.edu/news-events/2025/04/caii-contribution-to-pew-research-center-2024-artificial-intelligence-survey/)

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Key questions within your org.?

• Do you have quantifiable goals defined by org. and function?

• Are you transparent with desired outcomes and timing?

• Based upon those goals will you be the leader in your market at leveraging artificial intelligence?

Who wants to go fast?

Let's Go!