AI/Marketing Capabilities

Generative AI - Proven Marketing use cases

Analytic/statistical analysis

• Segmentation

• Marketing mix

• Awareness, attitude and usage

• Price elasticity

• Covariant analysis

Marketing activities are a potential source of cost savings due to AI capabilities.

Competitive Intelligence

• Agents automate competitive scrapes of web & social sites

• SOV, pricing, promotion, IP, new hires, etc.

Brand/product health tracking

• Social listening

• Customer reviews

• Head-to-head testing

Content generation

• Copy

• Audio

• Video

Automate sales/customer outreach

• CRM linkages

• Automate mtg. notes/mnage follow-ups

• Video

• Sales funnel reporting